Three Fundamental Factors of Search Engine Optimization Success
With the SERPs (search engine results pages) being the new High Street - you didn't think it would be easy to achieve height in the rankings did you? Settle your mind - the easy days are gone - they weren't much good anyway. Only geeks bought from the web a few years ago. Now it's essential to be on the web for most companies because only now is when people buy services and goods through the medium. See TurnerDow for the full 27 methods to optimise your company in it's online incarnation, covering PPC, SEM and SEO. Most of these are cyberspace common sense, not doing them will incur potential penalties. Assuming these are all OK - here is the 3 most fundamental factors of search engine optimisation.